In this session...
Hear influential brand leaders candidly about the industry’s biggest myths, misconceptions and fallacies. We will look behind the curtain and get the lowdown on the biggest challenges, flaws and misleading notions in creating a brand today.
In the first 20 minutes, hear about what it's really like for one lifestyle brand to stay ahead in the digital world. In the last 20 minutes, we'll shift to beverage brands and how one brand is keeping up with digital.