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Advertising Needs A Rebrand

Mon, September 25 at 12:45 PM

4A's Centennial Stage @ B.B. King    View Map

In this session...

There’s a harsh perception that agencies are big, slow, expensive, and only know TV. How do we re-configure and position creative shops to be compatible with emerging companies that inherently don’t believe in or understand the business changing power of advertising?

Presented with


Speakers

Winston Binch Chief Digital Officer Deutsch North America
Chloe Gottlieb EVP, Executive Creative Director, US R/GA

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Agency 

Track  Agency 

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