Designing A New Creative Dojo for the Brave New Agency

Mon, September 26 at 3:00 PM

B.B. King    View Map

In this session...

It’s a brave new world for marketers, who must bring down the walls that have separated marketing disciplines for years, and start building more integrated communications plans. And it’s a brave new world for agencies, who must now assemble the teams who can create plans and ideas that work across the full customer journey, inspiring the right feelings for a brand, while compelling the needed actions toward purchase.

Presented with


Speakers

Jennifer Mathissen EVP, Strategy and Insights Catapult
Dave Fiore Chief Creative Officer Catapult
Jessica Sokolowski VP, Corporate Marketing & Advertising Frontier Communications
Wendy Wahl VP, Enterprise Marketing Consumer Health and Services Aetna
Maha Madain Managing Director, Head of Enterprise Marketing MUFG Union Bank, N.A.

Part of
Agency Track