Creative Courage: Finding The Authentic Voice of Brands

Mon, September 26 at 10:00 AM

B.B. King    View Map

In this session...

Authenticity is a core tenet of most brand plans. But what starts enthusiastically in a conference room in actuality seldom makes it out into the real world. This discussion will celebrate brands, celebrities, and marketers who have actually let their freak flag fly—and reaped the rewards with higher recall, greater brand loyalty, and more distinctive and persuasive voices in the world of the consumer.

Presented with


Speakers

James LaForce CEO LaFORCE
John Barker Founder & Chief Idea Officer BARKER
Christine Wu Senior Vice President, Advertising Strategy & Marketing Time Inc.
Lynn Yaeger Contributing Editor Vogue
Babak Radboy Creative Director TELFAR
Becca McCharen Founder Chromat

Part of
Agency Track