In this session...
There is no turning back!
Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media.
But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic?
This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers.