Neuroscience Leads to Great Creative in Mobile

Mon, September 26 at 10:30 AM

Bing Stage    View Map

In this session...

The ARF shares their latest findings on how to customize creative for mobile devices. This cutting-edge neuroscience-based research shows how to maintain focus on your brand, take advantage of mobile screen sizes, and use the power of sound to keep the consumer engaged with your advertising.

Presented with


Speakers

Dr. Horst Stipp EVP, Research + Innovation ARF
Manuel Garcia-Garcia SVP, Research & Innovation The ARF
Pranav Yadav CEO Neuro-Insight, US Inc.
Gayle Fuguitt CEO & President The ARF
Neha Bhargava Manager, Ads Research Facebook
Phil Gaughran Chief Strategy Officer mcgarrybowen
Duane Varan CEO Media Science