Marketing to the Millennial Traveler

Mon, September 26 at 10:00 AM

Lucille's at B.B. King    View Map

In this session...

Despite the belief that millennials are overwhelmingly cost conscious, the numbers show that they’re willing to spend their dollars on traveling over most other discretionary expenses. In this unmissable session we will share data from our original research on millennial travelers and discuss their attitudes towards experiences, loyalty, social media, technology and most importantly how marketers can reach them through a lens they are very passionate about - travel.

Presented with


Speakers

Lynn Bader VP Sales, North America ADARA
Michele Madansky Marketing Research Consultant