The Key to Next-Generation #Femvertising: Ever-More Authentic Portrayals of Humans

Mon, September 26 at 2:45 PM

Thomson Reuters    View Map

In this session...

Two years after the term #Femvertising was introduced, it continues to be a powerful force in the advertising industry. With myriad, award-winning ad campaigns focused on women’s strength, we may wonder whether our work is done. Join SheKnows Media’s Samantha Skey and a panel of brand executives and industry leaders as they discuss the next wave in the pro-female advertising movement, and how you can drive equality for the genders while also moving product.

Propelled by the growing influence of women as wealth creators and controllers, a focus on feminist issues like the gender pay gap, and the monumental first of having a woman running for president in the 2016 U.S. election, #Femvertising has inspired brands to rethink the way they represent both women and men in their ads.

At its core, #Femvertising strives to empower women while also selling products. #Femvertising has enabled brands to earn deeper, more meaningful connections with the consumers they seek to engage. Authenticity is the key to making it work. #Femvertising will evolve by continuing to push advertisers to use their power for good and to present contemporary portrayals of humans, challenging stereotypes of women and men alike. View Less

Presented with


Speakers

Samantha Skey President, CRO SheKnows Media
Madonna Badger CCO/Founder Badger & Winters
Jodi Harris Vice President, Consumer Strategy & Insights Anheuser-Busch
Jamia Wilson Executive Director Women, Action and the Media
Angélique Roché Vice President, External Affairs Ms. Foundation for Women
Carrie Hammer CEO CARRIE HAMMER

Part of
Empowering Women Track