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Sessions from 2016
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Featuring

Jimmy Smith
Chairman, CEO, CCO
AMUSEMENT PARK UNIVERSE
Jimmy Smith Info Events
Many people know how influential advertising greats Alma Hopkins, Lewis Williams, Jo Muse, Dan Wieden, John Jay, Jim Riswold, Jon Kamen, David Lubars, Lee Clow, Michael Roth and funk legend, Bootsy Collins have been in the career of Jimmy Smith. However, what many people do not know is that if it were not for Elizabeth Montgomery, Dick York, David White and Agnes Moorehead – Jimmy might never have considered a career in advertising. Montgomery, York, White and Moorehead played Samatha Stephens, Darrin Stephens, Larry Tate and Endora, respectively, on the TV show, “Bewitched.” Darrin was a creative director and Larry was an account executive. Not only did the show introduce Jimmy to advertising, it unintentionally planted the seed of the idea of branded entertainment.

Throughout his career, Jimmy – a 2012 Fast Company Top 100 Most Creative member, One Club board member and founding member of social activist group, Saturday Morning – has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (One Show, Cannes, D&AD, ANDY, Clio, Time magazine), its authenticity in video games (ESPN – EA Sports NBA Street), its TV show originality (Emmy nomination – Gatorade Replay) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts – Soul of the Game).

In 2013, Jimmy added TV show talent to his list of accomplishments, as he appeared as a judge on VH1’s reality series, “Model Employee.” And in 2016 – thanks to Harman International – his company’s newly formed record label, Amusement Park Music, debuted its first hit single, “Bigger Than Us,” by Dame D.O.L.L.A. (Different On Levels the Lord Allows) featuring Paul Rey.

Yet, with all he has accomplished, he is still pushing the envelope of what is possible.

On Saturday, July 30, 2016, Amusement Park Entertainment, Mondelēz International’s Stride Gum and FOX brought to the international stage, Heaven Sent. In this epic live event, world renown skydiver, Luke Aikins, jumped from 25,000 feet with no parachute, no wing suit … nothing but the clothes on his back … and landed safely.
As you’ll often hear Jimmy say, “Jesus has hooked a brotha up!”
Anne Finucane
Vice Chairman
BANK OF AMERICA
Arianna Huffington
Co-founder of The Huffington Post and CEO of Thrive Global
THE HUFFINGTON POST MEDIA GROUP
Morgan Spurlock
Filmmaker, CEO & President
WARRIOR POETS
Morgan Spurlock Info Events
Morgan Spurlock is a New York-based writer, director and producer. His first film, Super Size Me, premiered at the Sundance Film Festival in 2004 and won him Best Directing honors. The film went on to win the inaugural Writers Guild of America best documentary screenplay award as well as garner an Academy Award nomination for best feature documentary.
Since then he has directed, produced and distributed multiple film and TV projects, including the critically acclaimed FX television series, 30 Days, and the films Where in the World is Osama Bin Laden?, Confessions of a Superhero, Czech Dream, Chalk, The Future of Food, What Would Jesus Buy?, Freakonomics,The Greatest Movie Ever Sold, Comic-Con: Episode IV - A Fan’s Hope and Mansome.
In 2013, Spurlock directed the highest grossing documentary of the year, the 3D concert doc One Direction: This Is Us and returned to television via the CNN original series Morgan Spurlock: Inside Man, which recently won the IDA Documentary Award for bes
from AW360
When marketers look to tell their stories and deliver better advertising across multiple screens, they need to consider the entire video ecosystem through a single lens: that of Total TV. […]
People are now literally voicing their concerns to technology – they are showing their emotion, expecting the technology to listen, watch and understand. […]
Data is always a big topic for Advertising Week. As advertisers and marketers, sometimes we find ourselves proving the ROI with rather soft numbers, so the better we can pull and interpret data, the better we can translate our work to prove real effect, and to forecast more accurate plans for brand ID, brand awareness, and campaigns. […]
As my mum shouts from the lounge, “quick it’s starting,” I’m rushing from the kitchen spilling boiling tea on my hands. […]
Introducing a seminar at Advertising Week Europe entitled “If advertising is funding terror, what should we do differently?”, Hamish Nicklin, chief revenue officer for Guardian News & Media, acknowledged the difficulty of his position. […]
Much of what we do in our daily lives has been seismically changed, challenged and transformed by technology, whether it’s the way we communicate with each other or the way we purchase a new pair of shoes. […]

2016 PARTNERS

ABC


ABC provides viewers with the most sought after, engaging programming throughout the day - from Good Morning America to Jimmy Kimmel, Dancing with the Stars to Modern Family, Scandal to Marvel’s Agents of S.H.I.E.L.D and live events like the Oscars. ABC Digital enables that great content to move with viewers wherever they are - on ABC.com, Hulu, ABCNews.com or through Watch ABC across a growing number of tablet, phone and connected TV apps. Reaching one of the largest audiences available in premium content across platforms, ABC provides marketers with a unified solution for reaching their best and most engaged consumers.

Adobe


Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.

AT&T Adworks


AT&T AdWorks is a leader in advanced TV advertising focused on reinventing how advertisers target and engage audiences across screens. AT&T’s data advantage enables AdWorks TV Blueprint to provide a more efficient national TV media buy and its superior IPTV platform delivers superior engagement beyond the :30 TV spot.

We find, target and engage audiences on TV and where they consume TV content – regardless of platform. We apply our proprietary data, technology and analytics to make TV advertising more efficient and effective.

Essentially, we help advertisers reach more of their audience for less. And we believe we are the most efficient way to buy targeted TV advertising at scale today.


Bing


The Bing Network is more than words and links. It’s a trusted friend and connector — a part of your customers’ life. We’re powering the devices, apps and sites that they use every day, meeting them in the moments that matter most. To be this connected, the Bing Network is mobile, global and local. It's personal, predictive and in the moment. It powers millions of connections so you can put your brand where customers are, where relationships are built, where more sales are closed.

Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

LinkedIn


Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.

NCC Media


NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America’s leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.

Oracle Data Cloud


Oracle delivers a rich understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.

Target Media Network


Target knows its guests. You have something they love. Through personalized targeting methods & robust segmenting capabilities, our in-house team builds omnichannel experiences that reach guests at exactly the right time—whether they choose to shop online, on their mobile devices or in our 1,900 stores.

The Trade Desk


The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.

Yahoo


Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world -- on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo's data, content, and technology. Yahoo is headquartered in Sunnyvale, California , and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com). Yahoo and Yahoo Finance are the trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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