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While conducting ethnographic research in early 2013 for a digital DIY client, my team came across some interesting findings while interviewing Millennials in their homes.  We discovered a number of people in their late 20s and early 30s who were working multiple jobs, or freelancing at several companies, while simultaneously pursuing their personal passions (writing, arts, crafts, et al.) after work or on weekends.  In addition to juggling multiple, last-minute work schedules, many of these young people were keeping current on a heavy student debt load.  My colleagues and I remarked on how these people were really hustling to make ends meet and pay off their loans.  At the time, we chalked this behavior up to the trendy DIY Makers Movement, but in the rearview mirror, it looks like we also observed early signs of the Gig Economy.  What exactly is the Gig Economy? […]
Look at any industry publication and you’ll find an abundance of articles touting ad tech, automation, and programmatic. […]
The concept of “Second Screening” - using a second screen while watching television - gained traction afew years ago. It affected the way advertisers distribute their branding budgets, and we are seeing anincreasing shift from TV budgets to digital video.  But the continuous rise of mobile hasn’t just impacted television; it also had an impact on other traditional media, like out of home (OOH). Smart billboards are being combined with mobile data to allow car brands to make their ads more relevant, and OOH companies are creating new roles that further demonstrate the importance of an aligned OOH-Mobile strategy. […]
It’s remarkable how much brands and consumers are alike in terms of their approaches to social media.  They both are prone to self-exaggeration insofar as their lives and businesses shine in ways that may not actually tell the truth or at least the whole story. […]
...and the Pitfalls of Using Stereotypes to Market to Millennials Perhaps you have noticed a recent proliferation of slash usage among young professionals describing what they “do.” In response to this phenomenon, the term “slashies” has arisen in the marketing zeitgeist to represent these individuals who choose not to title themselves by their day jobs alone. […]
Being a global company really conjures up some impressive images in the mind’s eye. Just think of giant global beasts like WPP. […]

2016 PARTNERS

Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.
NCC Media


NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America’s leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.
Oracle Data Cloud


With more than 420,000 customers and deployments in more than 145 countries, Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems. Learn more about Oracle and who we are.
Yahoo


Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world -- on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo's data, content, and technology. Yahoo is headquartered in Sunnyvale, California , and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com). Yahoo and Yahoo Finance are the trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
ADARA


ADARA leverages global travel data to drive business performance.

Our marketing and insights platform, Magellan, transforms loyalty, search and booking data into actual knowledge to help companies architect their products and understand and reach customers.

Our unique data platform delivers actionable knowledge you can’t get anywhere else and fuels programmatic media buying.
Acxiom


The skills and dedication of our associates transformed Acxiom from a small data processing company into a market leader.
 
Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America.
 
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
MLB Advanced Media


New York's largest born-and-bred high tech company, MLBAM is the interactive media and Internet company of Major League Baseball. Its proprietary technology infrastructure manages live multi-platform video content for dozens of clients. It captures, encodes and distributes 25,000 live video events annually.
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